In the mid-1980s, Dietrich Mateschitz, inspired by functional drinks from the Far East, founded Red Bull. He created not only a new product, but also a unique marketing concept. Red Bull Energy Drink debuted on the Austrian market on April 1, 1987. Thus, a completely new category of products was created - energy drinks.
Red Bull Energy Drink is valued around the world for outstanding athletes, students and people of the most demanding professions. It is also appreciated by drivers on long journeys.
Red Bull Energy Drink is a functional drink that gives you wings whenever you need them.